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4 Ways to win the Zero Moment of Truth with reviews

mandag 20. februar 2023
Winning the Zero Moment of Truth with Reviews

The Zero Moment of Truth (ZMOT) is a phenomenon that was introduced by Google — it refers to an online decision-making moment when a consumer researches a product, often before they even know that a particular solution, seller, or answer to their need exists.

If you’ve never heard of it, don’t panic! In this article, we’ll define the ZMOT, explain how it impacts the consumer journey, and explain how online reviews can help you win it.


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