Six powerful new tools to help you grow and improve your business
From deeper insights to smarter social proof, six new features give businesses of all sizes more control to build trust, grow, and improve
At Trustpilot, we’re committed to helping businesses build trust, grow, and improve. On April 2, 2025, we’re launching six powerful new features designed to give you more flexibility to accelerate conversions, unlock deeper customer insights, and seize new opportunities.
What’s new:
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Analytics explorer
Easily surface trends and opportunities that matter most.
Analyze your widget, search, profile and TrustScore performance in one place. Uncover and share untapped opportunities from the data you already have.
Available on our Premium, Advanced and Enterprise plans.
Learn more about Analytics explorer →
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Asset builder
Quickly create high-impact social proof for ads.
Spend less time waiting in design queues and more time converting customers with ads that drive trust. You can now create customizable social proof ads in minutes.
Available on our Premium, Advanced and Enterprise plans.
Learn more about Asset builder →
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Flex widget
Bring trust to any corner of your website.
Easily customize widgets by size, color and trust signals to fit any page on your website and align to your brand. Choose to highlight your TrustScore, review volume, or word rating, and even display recent or favorite reviews.
Available on our Advanced and Enterprise plans.
Learn more about Flex widget →
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Review follow-up
Make precise decisions with deeper customer feedback.
Collect deeper feedback from your reviewers with immediate follow-up questions that are just between you and the customer. Go beyond vague feedback to get to the root of common issues, recognize high-performing teams, or inform your product roadmap with richer customer insight.
Available on our Enterprise plan.
Learn more about Review follow-up →
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Review highlights
Accelerate conversions with relevant customer quotes.
Automatically display quotes grouped by AI-driven topics that highlight your business’s strengths at key points in your website’s customer journey - like showcasing reviews about fast delivery at checkout. Boost your website visitors’ confidence and accelerate conversions.
Available on our Enterprise plan.
Learn more about Review highlights →
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Visitor insights
Identify new audiences and growth opportunities.
Seize untapped opportunities with deeper insights into your profile page visitors. Discover regional growth opportunities, understand how visitors engage with your reviews, and refine your positioning to drive higher conversions.
Available on our Enterprise plan.
Learn more about Visitor insights →