People are changing
how they find you.
Is AI recommending
your brand?
Make sure your business is ready as search shifts from competing
for clicks to proving credibility.
The shift in discovery
For years, B2B growth meant competing for rankings and clicks.
Now, more buyers are asking AI for recommendations
first. Visibility depends on the evidence AI can find about
your business.
How to stay visible
Traditional search ranks links. AI synthesizes answers from signals
of credibility.
That means trust economics: building the independent evidence
AI can use to assess your business.
AI tools don’t take a brand’s word for it. They often use recent, relevant and findable
third-party evidence to recommend a business with confidence.
Why AI looks for independent evidence
AI systems use information from across the web to understand businesses and customer experiences. Independent
reviews provide evidence that can help AI compare options, describe brands, and inform the answers it gives.
AI can highlight missing customer feedback
AI answers can call out when your business lacks reviews. With less
independent customer feedback available, AI may have less evidence
to draw from when describing or evaluating the business.
AI uses trust signals
AI can use customer feedback to help describe a business. In our
research, 59% of ChatGPT responses that cited Trustpilot
referenced the brand’s TrustScore or star rating.
Why AI reaches for independent proof: The 3Rs framework
AI models often look to independent evidence alongside brand-owned content because independent sources can
provide a second opinion that helps support their answers. By mastering the 3Rs listed below, businesses turn their
customer feedback into a foundational data layer for the AI era.
Relevance
Reviews answer the specific, nuanced questions that customers ask AI. 63% of ChatGPT responses regarding brands explicitly reference "customer service quality," alongside themes like shipping speed and product reliability.*
*Source: 'What AI says about you', 2026
Ranking
To provide an answer, AI has to find a credible source. It prioritizes high-authority platforms that already lead in search results. Trustpilot’s global brand reputation ensures that your reputation data is easily findable.
Recency
AI systems need information that reflects what is true about a business today – not a year ago. A steady flow of fresh reviews gives AI more current evidence to draw from when understanding and describing your business.
Trustpilot is the review
source AI cites most
Review and trust sites are a major source of independent evidence
in AI-generated answers.
Across ChatGPT, Google AI Mode, Gemini and Perplexity, Trustpilot
was the most-cited review platform tested.
*Source: 'What AI says about you', 2026
Reviews drive AI visibility for all businesses
Whether you're a new business or a household name, we have a range of plans to help you reach more customers than ever before.
Your reputation is your search strategy
As AI becomes part of how people discover and evaluate businesses, your public reputation becomes an increasingly important part
of your visibility.
Is your brand being recommended, or overlooked? Talk to someone about your AI visibility.